Home Services Paid Media — Canada & USA

Stop Paying
For Shared
Leads

Kanara Marketing generates exclusive, trackable leads for HVAC, roofing, plumbing, landscaping and home service businesses. No retainer. No lock-in. We only earn when you earn.

Client Dashboard — Live

LIVE

94

Exclusive leads this month

↑ 34% vs last month

$38

Cost per exclusive lead

↓ vs $85 on Angi

31%

Average close rate

↑ from 12% shared leads

$0

Monthly retainer charged

Performance only

HVAC client — Toronto, ON

GOOGLE LSA + SEARCH

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The Problem

The Shared Lead Model
Is Broken

HomeAdvisor, Angi and Thumbtack sell your leads to 4 competitors at the same time — and charge you premium prices to do it.

01

Shared leads kill your close rate

When you pay $75 for a lead that went to 3 other contractors simultaneously, you're entering a race to the bottom on price.

10–15%

Average close rate on shared leads

02

Agencies charge whether it works or not

Traditional agencies take $3,000–$10,000/month in retainers before a single lead arrives. You bear all the risk.

$60K+

Average retainer cost per year

03

Zero visibility into what's working

Most contractors have no idea which marketing dollar produced which job. No attribution, no reporting, no accountability.

0%

Attribution on most directory leads

How It Works

Simple. Transparent.
Performance-Only.

You pay once to get started

A single $2,500 USD onboarding fee covers everything — account audit, strategy, Google LSA verification, tracking setup, and the first 30 days of campaign management.

We build and launch your campaigns

Google Search Ads, Local Service Ads, and Meta campaigns built from the ground up. Every lead gets a unique tracking number. Every dollar gets attributed.

Exclusive leads land in your phone

Every lead belongs to you and only you. No shared lists. No competing callbacks. Name, number, service, and location — delivered the moment they contact you.

We only earn when you earn

5–6% of revenue attributable to our campaigns. Tracked via call tracking and CRM. If we don't drive revenue, we don't invoice. That's the whole model.


One-time onboarding fee

$2,500

USD · Non-refundable · Full setup included

✦ Google Search + LSA setup & verificatio

✦ Meta lead generation campaign build

✦ Call tracking & attribution dashboard

✦ Competitor analysis & local market review

✦ Weekly Loom updates every Friday

✦ 30-day termination — zero lock-in

5–6%

of monthly revenue we generate for you

Our only ongoing fee — ever

3×

Close rate vs. shared leads

$0

Monthly retainer charged

48h

Average campaign launch

100%

Exclusive leads only

Who We Serve

Built for the Trades

Home service businesses only. We don't work with everyone — we go deep on one industry.


HVAC

$25–$60 / lead

Google LSA + Search

Roofing

$35–$80 / lead

Google LSA + Search

Plumbing

$20–$45 / lead

Google LSA + Search

Electrical

$30–$65 / lead

Google LSA + Search

Landscaping

$18–$40 / lead

Google + Meta

Pest Control

$35–$80 / lead

Google + Meta

Remodeling

$45–$100 / lead

Google + Meta + TikTok

Windows & Doors

$30–$70 / lead

Google + Meta

Why Kanara Marketing

How We Stack Up

Exclusive leads

Monthly retainer

Performance-based pay

Full lead attribution

Google LSA setup

Contract lock-in

Industry specialisation

Angi / HomeAdvisor

✕ Shared with 3–5 competitors

Subscription required

✕ Pay regardless

✕ No tracking

✕ Competitor platform

Annual subscription

All home services

Kanara Marketing

✦ 100% exclusive

✦ None — ever

✦ 5–6% of results only

✦ Call + CRM tracking

✦ Included in onboarding

✦ 30-day exit always

✦ Home services only

Traditional Agency

✕ Varies

$3,000–$10,000/mo

✕ Fixed fee

Varies widely

Extra fee, if offered

6–12 month contracts

Usually generalist

Results

What Business Owners Say

★★★★★

✦ HVAC · Toronto, ON

"

We were paying $85 per shared lead on HomeAdvisor, going to 3 other HVAC companies. Kanara got us exclusive Google leads at $38 each — and our close rate tripled.

3× Close Rate

vs. previous shared lead close rate

Mike R.

HVAC Owner · 12 yrs

★★★★★

✦ Roofing · Calgary, AB

"

The Google Guaranteed badge changed everything. Homeowners call us first because Google vouches for us. First month — 34 exclusive leads, closed 11. Best month ever.

34 Leads Month 1

11 closed — $0 retainer paid

Dave S.

Roofing Co. · Owner-op

★★★★★

✦ Plumbing · Dallas, TX

"

No retainer sold me immediately. They only make money when I make money — the only agency model that ever made sense to me. Four months in, I haven't looked back.

3× Close Rate

Performance-based from day one

Jason L.

Plumbing Co. · Dallas TX

FAQ

Common

Questions

Everything you need to know before getting on a call with us.

Still have questions?

Jump on a 20-minute call. We'll answer everything and show you what we'd do for your specific market.

What does the $2,500 onboarding fee cover?

Everything to get you live — full audit of existing ad accounts, 90-day strategy, Google Search and LSA campaign build, Meta campaign setup, call tracking and attribution, competitor research on your top 5 local competitors, and the first 30 days of live management. After that, only the 5–6% revenue share.

How does the revenue share get calculated?

Every ad gets a unique phone number. Every lead is attributed to its source via call tracking and CRM. Revenue share is billed on the 1st of each month based on the prior month's attributed revenue. Full transparency — you see everything we see.

What are Local Service Ads and why do they matter?

LSAs appear at the very top of Google — above all other ads and the map pack. The Google Guaranteed badge means Google has verified your licence and insurance, and will reimburse unhappy customers up to $2,000. You pay per lead, not per click. We handle the full verification and setup as part of onboarding.

Is there a contract or lock-in period?

No lock-in. Ever. 30 days written notice to exit at any time. The onboarding fee is non-refundable — it covers real work — but there are no minimum terms, no 6-month commitments, no penalties. We keep clients by delivering results, not by trapping them.

Do you work with businesses in Canada?

Yes — Canada is a core market. LSAs are live in Toronto, Vancouver, Calgary, Ottawa, and Montreal. We'll confirm coverage for your specific area on our first call.

How quickly will I see leads?

Google Search leads typically start within 48–72 hours of launch. LSA leads begin within 1–2 weeks pending Google's verification. Meta leads can start same-day. You get a Loom video update every Friday so you always know exactly where things stand.

Google Search

Local Service Ads

Google Search

TikTok

Nextdoor

Yelp Ads

No Pitch. Just Strategy.

Let's

Talk Results

KANARA MARKETING

We don't make money until you do. Exclusive paid media for home service businesses across Canada and the USA.

© 2026 Kanara Marketing · All rights reserved